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are google maps the next media?

penguin six to startWe have the hardcover, the softcover, the audio book, and now the Google maps version too - or is that the interactive games version? This curious new interactive book promotion from Penguin books will offer interactive versions of six classic titles. The first installment, The 21 Steps, tells a tale of … well I’m not exactly sure what … but it is told via Google Maps. Jeremy Ettinghausen, Digital Publisher on Penguin’s official blog suggests that we spend so much time (and our daily reality) in the web, so why shouldn’t we bring our creativity and imagination to this medium? If the words-on-paper novel is the creative media of the publishing age, what other medium can we use to create “books” relevant to the media that now immerses our daily lives.

Oh, and of course, it’s a clever marketing tactic to sell more copies of overlooked titles as well.

This entry was posted on Wednesday, March 19th, 2008 at 3:49 pm and is filed under Book Making. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “are google maps the next media?”

  1. corleymitchell Says:
    June 2nd, 2008 at 11:48 am

    The link is broken and I’m on the edge of my seat! How does it work? I want a map/book mashup!

  2. julie Says:
    June 2nd, 2008 at 2:43 pm

    The link is fixed - check out that map/book thingy.

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