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self-publishing: always, always call in the professionals

I’m always asked if self-publishing is a good idea. The answer is of course yes, but only if you get your book professionally designed and produced. You’d hire a lawyer to write your will or an architect to design your house, so you should still hire a publishing professional to produce your book.

Dale Carlson of Bick Publishing House says it succinctly in the company’s profile with the PMA (Publisher’s Marketing Association). She answers the question:

8. What advice do you have for newcomers to book publishing?

Always, always, employ professionals to print, design interiors and covers, and edit and proof books. The dividing line between amateurs and professionals is not a line at all: they are separated by entire universes.

This entry was posted on Tuesday, May 6th, 2008 at 10:28 am and is filed under self-publishing, Book Making. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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