Read all about it! Here's the latest behind the scenes stuff that working on and pondering about.
We'll keep you posted on new products in development, tools that we use, questions you ask, and the things that we've learned about book publishing and running a small business that we've learned along the way.
Friday, July 23, 2010 at 2:35PM Why haven't you written your book yet? Fear? Does publishing just seems to be too hard?
Today Leonard Lopate interviewed authors Kathi Kamen Goldmark and Sam Barry discussing their new book, Write That Book Already! The Tough Love You Need to Get Published, and offering some excellent advice on how to get through the writing process and what steps you can take to get it in print.
Listen Here:
Wednesday, May 5, 2010 at 9:33AM 
Dinner for Busy Moms: Easy Strategies for Getting Food on the Table--Quick
It's not too late to buy mom a Kindle for mother's day. I got one last year and still love it. With more than 2 weeks battery life and instant access to Amazon's catalog, I couldn't live without it. Several Plain White Press titles are now available and more are coming soon. I wasn't sure that the graphically-intense Dinner for Busy Moms would work on the Kindle, but it looks and reads very true to the print version - sidebars and all.
Monday, March 8, 2010 at 9:53AM 
Creating a e-book doesn't cost any less in the publishing process than creating on paper, but, according to the New York Times, in publishing this way, we do cut out the middleman (well, not in the case of the Kindle), making it possible to sell a $26 hardcover for only $13 and make a slightly higher profit. Profit? Well, maybe not more profit, just more revenue that can help offset the costs of publishing a book.
The truth is that the costs of printing are are only a small portion of the total publishing costs, and the market for e-book is still really slim. To price books so inexpensively, we publishers would have to be able to sell many thousands of copies of any title to make the math work.
Wednesday, March 3, 2010 at 8:30AM 
Networking and keeping in touch with our contacts helps small business thrive. We love BatchBook because it offers features that most CRM (Customer Relationship Managers) don't yet do: stream in the RSS feeds including twitter, Linkedin, blogs, etc into every record, which means we can always see what our contacts are up to at a glance. One of the best things about Batchbook is the tremendous customer support that they provide - check out the whitepaper on getting started.
Monday, March 1, 2010 at 5:24PM 
Happy birthday to us! Plain White Press turns four with 2010 marking the anniversary of our first two products: Stone Pond and Sane Fitness. From the beginning, Plain White Press (of White Plains, NY) was created as a laboratory to figure out what's next in publishing. With the industry so quickly, we're not sure that we know what's next, but we're continuing to grow, learn, and evolve at each step.
We started with these values in mind:
Over the course of few years, we've moved from publishing boxed kits in the gift market to publishing books specifically for busy moms, a market we over-committed moms feel is underserved. (But, then again, maybe we're just too busy to read.) We're building our titles to thrive in a multi-media, multi-e-book format. We want them to be both practical and inspiring and available where-ever and when-ever they can support our readers. We're tuned into new media, social networking, apps, and anything webby. We plan to be riding the wave as books turn to bytes.
